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THE BEST GRADUATION WORK IN MARKETING

THE BEST GRADUATION WORK IN MARKETING

18 February 2014 127

The projects within the 10-th National Contest THE BEST GRADUATION WORK IN MARKETING are being selected by the Expert Board at the moment. This year more than 180 graduation works from 95 universities of Russia and the former Soviet Union took part in the contest.

The traditional initiator of the contest is the Guild of Marketing Experts. The main organizers are subdivisions of Plekhanov Russian University of Economics: Faculty of Marketing and Academic and Scientific Centre for Training and Retraining University Staff.

More than 2000 graduates and more than 200 leading universities of Russia and abroad have participated in this contest. Our winners have been awarded by the Russian and world most popular marketing experts – Philip Kotler, Jack Trout, Christopher Lovelock, Igor Mann, Igor Berezin etc.

This year a lot more graduation works were devoted to university marketing which means that this issue is of major value at the moment. Today educational institutions are interested in improving their ratings as a result of developing educational programmes and building an effective interaction with consumers of their services.

The results of the contest will be announced in March 2014.


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